Post by account_disabled on Mar 14, 2024 5:51:39 GMT
Marketing Ceres: how was it born? The first Ceres beer was produced in December 1856, in the Jutland region, an area between northern Germany and part of Denmark. The name Ceres was chosen by the founder to honor the goddess of fertility, Ceres. From 1940 the brewery began an intense modernization activity and from the 1970s a series of subsequent mergers led to the birth of a large production group. The brand has always stood out for its strong originality and sense of humor, thanks to which it has made unconventional marketing a trademark, recognized throughout the world as " Ceres Marketing ". In Italy the extravagant ideas are the fruit of the mind of the BCUBE team , a Digital Agency based in Milan.
WHAT DOES CERES MARKETING CONSIST OF? The first signs of Find Your Phone Number the irreverence of Ceres thought were glimpsed in the 90s with television advertisements in which a river of beer overflows through the cities, bringing joy and lightness. Precisely with these episodes, the Jutland brand shows its original characterizing signature: the use of a "cartoon style". Why that style? Well the answer is quite simple and does not require particular market research: the sector in which Ceres competes is very vast, from the 18-21 age group upwards, so competition is pressing, and so is the need for diversification compared to to competitors; Ceres therefore decides to focus entirely on young people, placing emphasis on the strong points of its product: modern packaging, refreshing and "drinkable" drink, and finally proposing what according to the brand is the purpose of its consumption, conviviality.
Precisely the latter is still the Core Business of the company, which as we are about to understand, has evolved with the advent of social networks, creating a real community.river ceres marketing THE ADVENT OF SOCIAL NETWORKS – REAL TIME MARKETING True Ceres Marketing was born in the early 2000s with the advent of Social Networks. Ceres has something to rejoice about, as social media represents the largest window on the youth market. ceres marketing fridgeWith this opportunity, the real community to which the Brand has always aspired is created.
WHAT DOES CERES MARKETING CONSIST OF? The first signs of Find Your Phone Number the irreverence of Ceres thought were glimpsed in the 90s with television advertisements in which a river of beer overflows through the cities, bringing joy and lightness. Precisely with these episodes, the Jutland brand shows its original characterizing signature: the use of a "cartoon style". Why that style? Well the answer is quite simple and does not require particular market research: the sector in which Ceres competes is very vast, from the 18-21 age group upwards, so competition is pressing, and so is the need for diversification compared to to competitors; Ceres therefore decides to focus entirely on young people, placing emphasis on the strong points of its product: modern packaging, refreshing and "drinkable" drink, and finally proposing what according to the brand is the purpose of its consumption, conviviality.
Precisely the latter is still the Core Business of the company, which as we are about to understand, has evolved with the advent of social networks, creating a real community.river ceres marketing THE ADVENT OF SOCIAL NETWORKS – REAL TIME MARKETING True Ceres Marketing was born in the early 2000s with the advent of Social Networks. Ceres has something to rejoice about, as social media represents the largest window on the youth market. ceres marketing fridgeWith this opportunity, the real community to which the Brand has always aspired is created.